FAQ
A: I encourage clients to do as much personal,
face-to-face marketing as they can; but also understand that not
everyone feels comfortable shining the spotlight on themselves. It can
be helpful to have a consultant or coach work alongside you to nudge and
encourage or submit press releases & talk about your business in
the community. My personal philosophy is that nearly any task can be
handled by people if they have the time and desire...with enough
time and desire you can learn to do anything! If those two items are
limited its best to partner with someone who can help so you stay
focused on tasks you enjoy.
Q: Are you one of those marketing people who has to have things done your way or not at all?
A: This question actually made me chuckle a bit. I would more accurately describe my style as 'making suggestions and subtly nudging along with encouragement, ideas and support'. You, after all, know your unique business the best. You know what methods have worked in the past and what has not. I can bring in fresh ideas or even tweak current efforts to increase their success rate. Working together will definitely be more of a teamwork relationship.
Q: How much will it cost to build a website for my business?
A: Websites typically start at $500 and go up from there based on whether content is readily available (logo, brochure, old website). We can absolutely work together to develop content if starting from scratch. While I am not a web designer I do use a few user-friendly template systems that are very affordable. Domain names start at under $20/year and hosting can be free...these are great options for start-up businesses who want to keep their expenses low. If you are looking for a more detailed website I can make recommendations to local web design firms who's design pricing is between $1500-$2000, not including content development or hosting fees.
A: You bet. We would first identify your target audience and then chat about unique methods to reach them. Maybe its time to focus on social media instead of sending a direct mail flier or maybe its just a matter of tweaking the content on your website so it is appealing to your audience. Sometimes businesses just keep doing what they have always done because they don't know what else to do, even if the method has not been effective. Evaluating existing marketing methods for effectiveness can save time and money that can be reinvested in new ways.
A: Yes, I have helped businesses develop policies and procedures and am able to offer suggestions for improving organizational methods. Those tasks fall under the 'Coaching & More' category.
A: One of the first things we do together is come up with an overall plan that is broken down into phases. We will work through the plan based on your budget requirements...someone with a 20 hour/month budget will just work through the plan faster than someone with an 8 hour/month budget. Its all done at a pace you are comfortable with and with respect to your budget.